The internet is moving faster than ever. Your marketing should too.
I create the kind of things people gather around.
Through marketing, technology, and community - it shows up in companies, campaigns, and rooms full of people who didn't know they needed each other.
Also, dad of three. Turns out that's the best training for all of this.
I work with businesses in the UK and US that want to grow. If that's you, let's talk.
Yosef, part strategy, part wanderlust.
Most of my work sits at the intersection of business, community, and family. Professionally, that shows up through marketing, CRM and lifecycle strategy, and email marketing, helping businesses communicate clearly and actually connect with the people they're trying to reach. The goal is simple: create things people gather around. Sometimes that's a company or a product. Sometimes it's a room full of people who didn't know they needed each other. It all has to actually work, not just sound good on paper.
A healthy dose of wanderlust fuels a lot of this. By the time I bought my first home at 24, it was my 30th address. Originally from Brighton, and these days working between the UK and the US, by way of Jerusalem and Los Angeles, that movement shapes how I see things. It makes it easier to notice how people think, what they value, and what actually works across different worlds.
Fusion is the marketing and technology agency I've run since 2017. We work with businesses as their outsourced CMO and execution team: CRM and lifecycle marketing, email, SEO, websites and development. Alongside the agency, I take on fractional CMO engagements in the UK and US. Jewish Swag Shop, GatherKC, and a handful of community projects fill out the rest of the picture.
"The way we gather matters."
Lived. Worked. Wandered.
Passport stamps. And the lessons that came with them.
A lot of my travels are powered by a mild obsession with not paying full price for flights.
I've spent years figuring out points, miles, routing tricks, and the kind of strategies that make airlines and hotels quietly regret their decisions. I'm usually the person friends come to before they book anything.
Ask me how I turned a cat food purchase into an international business class flight. That's not a one-off. That's knowing the system.
If you're trying to get somewhere without overpaying, message me on Instagram. I'll see if I can help. @yosefsilver
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What I Do, Simply
I help businesses grow through CRM and lifecycle marketing, email, SEO, websites and marketing strategy.
I work as a fractional CMO or embedded partner, in the UK and the US.
Each of these is genuinely different. Here is what to expect.